A Guy with Character, No Gimmick
It works because it's not about a joke. César is a calm cat who doesn't rattle over anything, and that wears well almost any day. In his story he speaks only when needed, tells the truth about what's in front of him even if it costs him the job, and never raises his voice. That way of being — calm, composed — is what you put on your chest. No slogan; just a creature you take a liking to right away.







